Post by Adam B on Nov 27, 2006 16:43:34 GMT -5
As I leafed through the October issue of Esquire I was quick to see a small booklet attached to one page. It was something called The Ego Emissions Index, which, in actuality, turned out to be a huge ad for Volkswagen. What the German automaker did was give an Ego Emissions ranking to damn near everything on earth, from cars, to food, to jobs, to cities, with one being the lowest and 100 being the highest. In the above picture Paul Wall’s grill piece netted a 98, while inside a paperclip earned a one. The first thing I did, well, the first thing I did after playing the glue that attaches booklets to magazine pages, was see what kind of ego I was emitting. Turns out VW thinks I’m an asshole. Thanks, jerkfaces! Then I noticed something else, I noticed what VW was ranking themselves and how this ad campaign can backfire on them (no pun intended) very easily. First thing’s first, though, before I get to VW, let’s see what kind of ego I’m emitting (hmmm, you think putting me first probably ranks pretty high on the Ego Emissions Index?).
For the full story click here: adambernard.blogspot.com/2006/10/vw-checks-our-egos.html