Post by Adam B on Jan 12, 2007 8:15:22 GMT -5
Promos from Potluck, Jake Lefco and Defamation League
How many times has this happened to you? You go to a concert or event of some kind and someone’s handing out schwag (promotional items). Maybe you get a sticker. Maybe you get an album sampler. Maybe you get a t-shirt that’s seven sizes too large. Whatever it is, you go home with something and the label thinks they’ve done their job promoting the album in question. The only problem is the sticker rarely gets stuck on anything other than a notebook, there’s no guarantee the CD will get listened to and nobody outside of an NFL lineman can legitimately wear the t-shirt. What’s a label to do? Get interesting. Over the years I’ve had a lot of really dope schwag hit my desk, here are some of my favorites.
For the full story click here: adambernard.blogspot.com/2007/01/does-your-schwag-stack-up.html