Post by Adam B on Feb 28, 2007 8:43:20 GMT -5
A lot of people like to say they’ve started their own label, but most of those folks are just fooling themselves. Starting and managing a record label is 24 hour a day, seven day a week, job and the vast majority of those so-called label owners aren’t putting that kind of time in. Then there’s Justin "Happ G" Gilmore, a man who is putting that kind of time in and has been for more than half a decade with his label, Karma Response Unit Records. A native of Philadelphia, Happ G spent four years at NYU, graduating in 2000, the same year he started KRU Records. The label’s artist roster includes Jake Lefco, 40th Dimension and Snuff and the name came to him during a time when he felt he needed a “Karma Response Unit” to come to his rescue. He says “the second it came out of my mouth I knew I was gonna run with it forever.” Seven years and a number of projects later Happ G’s karma has been nothing but great. Today I’m sitting down with him to talk about his day to day life as a label owner, where he sees independent labels fitting in in today’s marketplace and the kind of qualities he feels can make an artist a superstar.
For the full interview click here: adambernard.blogspot.com/2007/02/happ-g-going-indie-101.html